Project Overview
role
Creative Director
agency
The Adventures of
description
The sharing economy connects goods to people. What if you could share with the people you know? The Ready-to-Share platform from smart connects people within a community to a car - just pick your crew and drive.
role
Creative Director
agency
The Adventures of
description
The sharing economy connects goods to people. What if you could share with the people you know? The Ready-to-Share platform from smart connects people within a community to a car - just pick your crew and drive.
Project Overview
role
Creative Director
agency
The Adventures of
description
The sharing economy connects goods to people. What if you could share with the people you know? The Ready-to-Share platform from smart connects people within a community to a car - just pick your crew and drive.
(PLAY)
Smart
Smart
Smart
Smart
Smart
Smart
Smart
Smart
Smart
Ready to Share
We partnered with three local businesses, a hair salon, café and supermarket, in the Kreuzberg district in Berlin to create the content for TV and social media. We created both educational and inspirational content, which was distributed across brand and partner channels. By developing varying messages, we created a differentiation between ‘how to’ product videos and content with cultural relevance for a community of entrepreneurs.
Ready to Share
We partnered with three local businesses, a hair salon, café and supermarket, in the Kreuzberg district in Berlin to create the content for TV and social media. We created both educational and inspirational content, which was distributed across brand and partner channels. By developing varying messages, we created a differentiation between ‘how to’ product videos and content with cultural relevance for a community of entrepreneurs.