Project Overview
role
Creative Director
agency
Jung von Matt Glück
description
As Etsy's Creative Director for the German market, I've been working closely with their Brand Creative Director, Brand Strategy Director, VP of Brand, and CMO. We wanted to get more people in Germany to know about Etsy and what it has to offer, overcoming low brand awareness and many misunderstandings about what Etsy is all about.
role
Creative Director
agency
Jung von Matt Glück
description
As Etsy's Creative Director for the German market, I've been working closely with their Brand Creative Director, Brand Strategy Director, VP of Brand, and CMO. We wanted to get more people in Germany to know about Etsy and what it has to offer, overcoming low brand awareness and many misunderstandings about what Etsy is all about.
Project Overview
role
Creative Director
agency
Jung von Matt Glück
description
As Etsy's Creative Director for the German market, I've been working closely with their Brand Creative Director, Brand Strategy Director, VP of Brand, and CMO. We wanted to get more people in Germany to know about Etsy and what it has to offer, overcoming low brand awareness and many misunderstandings about what Etsy is all about.
(PLAY)
(PLAY)
From me
This campaign’s charming and amusing tonality perfectly fits the tone of voice we set out to establish for Etsy. It aligns perfectly with the holiday season’s atmosphere, which has become Etsy’s most relevant time. We also showed our audience more of the great products Etsy has to offer, which made people more likely to buy.
From me
This campaign’s charming and amusing tonality perfectly fits the tone of voice we set out to establish for Etsy. It aligns perfectly with the holiday season’s atmosphere, which has become Etsy’s most relevant time. We also showed our audience more of the great products Etsy has to offer, which made people more likely to buy.
(PLAY)
(PLAY)
Etsy
Etsy
Etsy
Etsy
Etsy
Etsy
Etsy
Etsy
Etsy
Made to Love
Our Made to Love campaign was the first evergreen campaign in Germany. It showcases the love put into every product by our makers to bring joy to the buyers. We expanded our features to the home and living category to display a wider range of products.
Made to Love
Our Made to Love campaign was the first evergreen campaign in Germany. It showcases the love put into every product by our makers to bring joy to the buyers. We expanded our features to the home and living category to display a wider range of products.
(PLAY)
(PLAY)
Gift with meaning
In our first campaign, the goal was to increase awareness and lay the groundwork. We took advantage of the warm and emotional holiday season to tell charming and lovable stories about gifts with meaning.
Gift with meaning
In our first campaign, the goal was to increase awareness and lay the groundwork. We took advantage of the warm and emotional holiday season to tell charming and lovable stories about gifts with meaning.