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Get More BOING

In a sneaker world filled with reviews, we wanted to make noise with the launch of the HyperGEL-LYTE. So we reached out to the craziest sneaker reviewer in Japan known as Gabari to create a BOING filled showcase with all the right bounce.

The GET MORE BOING design-led campaign sought to find different ways of interpreting the main “get more bounce” product benefit of the HyperGEL-LYTE. Through the partnership with sneaker reviewer Gabari we positioned the product in the hands of the voice of the sneaker people himself, co-creating a fresh spin on the sneaker review. The Global film launch was at the core of the campaign ecosystem and supported by product-focused campaign material which visualised the GEL beads in the sole of the shoe putting the “bounce” at the center of the message.